The recent down turn in housing sales also affected new construction and renovations. Activity usually slows down in the home building business anyway during the cold winter season. The year 2009 however, saw a tremendous drop in home sales, thus new building projects. Now that 2010 is underway, business seems to be picking up slowly.

Business owners can increase their customer base again with construction sales lead generation. Special offerings and incentives can increase the number of pnone calls and website hits for inquiries if nothing more. The initial contact can quickly become immediate or future business.

Referrals will soon start to duplicate existing jobs, generating free construction sales leads. Word-of-mouth is one of the most invaluable means of free advertisement there is. For the very same reason it is important to extend good service to avoid the spread of negative feedback. One bad experience by a customer has the potential to impact 20 potential customers.

There are several other ways to generate construction job leads. It is up to the business owner to follow through with each lead whether service is needed then, or will be needed in the future.

• Internet advertising
• Direct marketing through mass mailing
• Cold Calls
• Warm market-(Ask family and friends for referrals)
• Existing project on-site signs

In addition to the usual ways people advertise, inquiries will certainly come as a result of projects that are currently under construction. This form of advertisement will pay off exponentially if the location is on a thoroughfare where a large number of people pass.

By the time real estate sales are in full swing again, the contractor who started generating business in advance will have a substantial number of customers. The contractor who waits until the news media reports an active market will be behind the curve. With increased competition, this contractor will have to work harder to increase his or her customer base.